No La Riegues is a vernacular Spanish phrase that literally means “don’t water it” or “ don’t spill it”, but that figuratively means “don’t mess it up”. It is used commonly throughout Mexico and Central America, and to a lesser extent in South America.

It is a phrase ready-made for a water quality/water conservation public service campaign. Use of the phrase lends a certain amount of humor to the campaign, and because of the ubiquitous use of this phrase, the campaign will have universal recognition, similar to the Don’t Mess with Texas campaign.

The initial phase was financed through the Coastal Management Program of the Texas General Land Office. Any municipality or stormwater entity or other water authority that would like to make use of the existing work (video, audio, or print) is welcome to it.

The plan is to develop additional spots as we see how the first pieces are received. We welcome partners in developing new spots!

The video segments are available as high quality beta or vhs tapes. The videos are very high quality and were shot in 16mm.

John Jacob was responsible for the creative genesis of this campaign. The assistance of the contractor for this project, Interlex, was invaluable and is greatly appreciated.

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You can find more information in the following Website: www.watersmart.cc.

Printed Material and Billboards

Audio Tracks

Video Clips